Unlock

Invisible Irresistible. Your Brand, Unlocked.

We champion the underdogs, the good‑guys, and the businesses with hearts—crafting authentic stories, conversion‑smart design, and bold strategy that transform overlooked presences into magnetic brands that attract, convert, and grow with purpose.

[ Is this You ]

Invisible Irresistible. Your Brand, Unlocked.

We champion the underdogs, the good‑guys, and the businesses with hearts—crafting authentic stories, conversion‑smart design, and bold strategy that transform overlooked presences into magnetic brands that attract, convert, and grow with purpose.

[ Is this You ]
01

Feeling stuck watching flashier brands steal all the attention?

You’ve built something real. You care. You show up. You’re damn good at what you do. Yet your online presence whispers instead of roars…

  • Your website? Looks like everyone else, converts like no one.
  • Your message? Doesn’t click with your crowd.
  • Your content? Crickets.
01

feeling stuck while others pass you by?

You’ve built something real. You care. You show up. You’re damn good at what you do. Yet your online presence whispers instead of roars…

  • Your website?
    Looks like everyone else, converts like no one.
  • Your message?
    Doesn’t click with your crowd.
  • Your content?
    Crickets.
02

Each bounce isn’t just a bruise to your ego

It’s revenue slipping away while louder (not better) rivals cash in. Worse — you’ve tried to fix it. Hired “experts.” Tried spray-and-pray marketing. Nothing clicked. Nothing scaled. Just wasted time, burned cash, crushed spirits. Here’s the truth: It’s not you. You’re just locked.

  • Locked by disjointed strategies
  • Locked by cookie-cutter design
  • Locked by stale social media presence
Keeping you stuck & invisible.
03

It’s time to unlock your potential

With purpose-fueled storytelling, design that delights and converts, and laser-focused digital strategies, we transform underdog brands (like yours) into irresistible forces that:

  • Attract the right audience
  • Convert visitors into loyal customers
  • Scale sustainable growth
You bring the passion. We’ll bring the keys to unlock.

The UNLOCKED Narrative

HOW  WE  UNLOCK BRANDS

The 3‑Step “Key” Framework

Simple for you. Surgical for us. Here’s how the “unlock” journey unfolds from your seat.

1 .  DISCOVER

Free 60‑min Strategy Session

We listen, audit, and map the gap between where you stand and where you’re destined to grow. You’ll leave with clarity—even if we never work together.
2 . UNLOCK

Brand Workshop + Deep Dive

Together, we extract the good stuff—your voice, your story, your audience, your edge. Then, we go nerd mode: research, refine, and craft your strategic blueprint. Think of it as forging your brand’s master key—designed with integrity, intention, and impact.
3. TRANSFORM

Build • Launch • Elevate

We turn the key: Design that looks stunning & works even harder Strategy engineered to scale your impact Content systems designed to connect & convert. You walk away with: A magnetic brand identity A high-performing, custom-designed site. A content engine that never sleeps. Then. We don’t bounce. Tier 2 & 3 clients get 60 days of post‑launch momentum—measure, refine, and keep unlocking potential.

Ready to see it action?

[ Explore Our Solutions ]

What We Do—and Why It Matters

Every brand we work with is different. But behind every successful unlock? These 7 essential keys — Strategic solutions custom-built to acquire, convert, and scale.

Brand Story

Craft the narrative that sets you apart.

Brand Story

We help you define your mission, vision, values, origin story, and messaging. Then we tie it together into a compelling narrative that resonates with the right audience.

Why it matters:

Story is the shortest path to hearts—and wallets.

X

Brand Strategy

Turn your brand into a growth engine.

Brand Strategy

We take all the pieces—story, identity, goals—and build an actionable plan to show up clearly and consistently online.

Why it matters:

A map beats wandering—save time, hit your goals.

X

Brand Identity

Make your brand look the part.

Brand Identity

We create a distinct tone of voice, name (if needed), logo (if needed), typography, and an irresistible visual identity that match your story and strategy.

Why it matters:

Consistency breeds brand recognition; brand recognition breeds brand loyalty.

X

Social Media Playbook

Show up at the right party and make the right impression with the crowd.

Social Media Systems

We craft social content strategies, design templates, and editorial calendars tailored to your goals and voice.

Why it matters:

Turn scrollers into superfans and low‑CAC customers.

X

Email Marketing

Live rent-free (with permission).

Email Marketing

We build simple, effective email systems—from welcome flows to newsletters to conversion sequences.

Why it matters:

Own your list; print revenue on demand.

X

Web Design

Custom, conversion-focused design—built for your users reflecting your brand's vibes.

Web Design

We design sleek, modern, responsive sites that elevate your brand and move users to act. No templates. No fluff.

Why it matters:

Your 24/7 sales rep—built to perform, not just look pretty.

X

Competitor & Audience Insights

Know who you're up against—and who you're here for.

Competitor & Audience Insights

We analyze your landscape and decode your ideal audience’s psychology to uncover opportunities others miss.

Why it matters:

You can’t stand out if you don’t know what you're standing against—or who you’re standing for.

X

Pick Your Unlock

Each package gives you exactly what you need—without fluff, filler, or “we’ll circle back” energy.

The Brand Blueprint

Best for: Founders or lost brands - needing clarity, direction, and a rock-solid brand foundation.

Timeline: 2–3 weeks

Investment: $2,995*

Brand Story

Brand Identity

Market Edge

Visual Identity

Clear Implementation Roadmap

You know you’ve got something special. Let’s make sure the world sees it.
* 10% will go towards Canadian charities

Brand in Motion

Best for: Brands ready to acquire customers and scale—either via a stunning site or a robust social engine.

Timeline: 4–6 weeks

Investment: $7,495*

Option A: Website (up to 10 pages)

The Brand Blueprint

Conversion-focused

Custom-designed

User-centered & Brand aligned

2- month strategic support

Option B: Social + Email Marketing

2-month content retainer (posts, scripts, emails)

Playbook for DIY

2- month strategic support

You’ve got a strong brand. Now let’s put it in motion.
* 10% will go towards Canadian charities

The Brand Full Unlock

Best for: Brands needing transformation - website, content, and growth systems fully aligned.

Timeline: 7–8 weeks

Investment: $9,995 *

Everything in Tiers 1 & 2

Web + Social + Email strategies working in sync

Unified launch campaign & KPI dashboard

2-month content retainer

2- month strategic support

Your brand. Fully unlocked—and designed to grow.
* 10% will go towards Canadian charities

Ready To UNLOCK

Free Strategy Session

The UNLOCKED Promise

We’re all in—Until Your Brand Unlocks.

We don’t ghost. We don’t bail. We stick around to see you thrive. And if you’re a Tier 2 or Tier 3 client, we put our money where our mouth is.

1. Partnership Promise

Clear goals from the start. If we miss them, we iterate for up to 60 days post‑launch—on us.¹ Because unlocking your brand isn’t a transaction. It’s a shared commitment.

¹ Within scope and control, of course. We’re partners, not magicians. Results can rely on factors beyond our control.

2. Clarity Guarantee

You’ll never wonder what’s next. Expect weekly check-ins, transparent updates, and zero jargon. Always.

3. Unlock & Uplift

10% of every project supports Canadian charities— real growth lifts more than just profit margins.

OUR UNLOCKED Story

The Unlocked Narrative was born from a belief that’s both simple and bold:

No person—or brand—with the potential to make an impact should stay locked behind the status quo.

What Got Us in the Game

I’ve felt what it’s like to be stuck. To have the ideas, the ambition, the fire—but not the support, the clarity, or the strategy to break through. This agency is how I change that.

For myself. For people like you. For brands — done playing small and ready to rise with purpose.

What's Our Game

At The Unlocked Narrative, we’re not selling wishful thinking. We’re crafting authentic stories, smart digital systems, and brand experiences that:

  • Connect on a deeper level
  • Perform consistently
  • Grow with intention

Our Compass

  • Integrity
  • Intention
  • Impact
Faith fuels our purpose. Empathy guides our process. Bold thinking lights the way.

The Unlocked Compass Is Our North Star.

OUR Message

To all the underdogs, the good guys, the ones who care too much

It's time.
Time for you to break free from the pack.
Time for you to fulfill your true potential.
Time for you to craft your Unlocked Narrative.

Rafi - Founder of The Unlocked Narrative

OUR UNLOCKED Story

The Unlocked Narrative was born from a belief that’s both simple and bold:

No person—or brand—with the potential to make an impact should stay locked behind the status quo.

What Got Us in the Game

I’ve felt what it’s like to be stuck. To have the ideas, the ambition, the fire—but not the support, the clarity, or the strategy to break through. This agency is how I change that.

For myself. For people like you. For brands — done playing small and ready to rise with purpose.

What's Our Game

At The Unlocked Narrative, we’re not selling wishful thinking. We’re crafting authentic stories, smart digital systems, and brand experiences that:

  • Connect on a deeper level
  • Perform consistently
  • Grow with intention

Our Compass

  • Integrity
  • Intention
  • Impact
Faith fuels our purpose. Empathy guides our process. Bold thinking lights the way.

The Unlocked Compass Is Our North Star.

OUR Message

To all the underdogs, the good guys, the ones who care too much

It's time.
Time for you to break free from the pack.
Time for you to fulfill your true potential.
Time for you to craft your Unlocked Narrative.

Rafi - Founder of The Unlocked Narrative

Frequently Asked Questions

“I’m just starting out. Is this right for me?”

If you’re committed to building something real—and ready to invest in doing it right—then yes.

We meet you where you are, and build from there.

“Is Tier 1 a must? What if I already have a logo?”

Short answer? Yes. However, we’re not here to toss out what’s working—we’ll audit what you’ve got and build around it. Branding isn’t just about logos & looks. It’s about alignment, clarity, and growth.

If you already have all the required building blocks from tier 1, then can deduct the tier 1 price from tier 2 & tier 3.

“Do you only work with purpose-driven brands?”

Yes—and proudly. That doesn’t mean you have to be a non-profit or activist org. It means you care about what you do, your business exists for more than "just making money," and your business has a strong moral compass.  

If that’s you, we’re already aligned.

“How fast will I see results?”

Brand perception shifts the moment you launch. Tangible metrics (traffic, leads, revenue) usually follow within the first 30–90 days, and we track them with you during the 60‑day post‑launch window.

“What’s the payment structure?”

Simple: 50% upfront to lock in the project, 50% on delivery.

“What happens after the 60‑day support?”

You can fly solo with our playbook and systems or keep us on retainer for ongoing content, CRO tweaks, or new campaigns. Your call, your cadence.

“Do you work with clients outside Canada?”

Yes—our process is 100 % remote‑friendly. Our workflow keeps collaboration seamless across time zones.